It’s
been a crazy few weeks and a lot of cryptic clues (sorry about that- now you
know why my Lent Challenge has
suffered so badly!) …but now it is all finally taking shape and so I can reveal more
about what I’ve been up to!
“Wholeplus is a new venture
for me, one that takes my passion for
whole foods and fitness and my love of creating recipes, textures and flavour
whole foods and fitness and my love of creating recipes, textures and flavour
combinations to a new level- one that I can share
with the world”.
I’m
starting small, who know whether this will work out and where it could lead,
and I am still very much intent on keeping my blog exactly as it is- the main
outlet for my creativity and the door to my website and other ventures that may
pop up along the way, such as this.
I have
always been active and so fitness is a hugely important part of my life,
however it has only been in the last couple of years as I have grown into the
whole foods plant based lifestyle that I realised just how important the
relationship between diet and exercise really is, and most importantly the way
in which dietary choices can optimise your overall health and fitness both
physical and mentally.
The idea
for this range of fitness bars, stemmed from my growing dissatisfaction in the
refined, sugar laden, chemically enhanced commercial fitness bars that were all
too prevalent in the fitness industry. I knew I already had the tools and knowledge to create
my own, and after a number of ‘joking’ conversations in which I’d said things
along the lines of ‘just look at those ingredients, I could do so much better
than this’ I was challenged to do so.
My ideas
and principles are not so dissimilar to other products already out there. This
is nothing new. There are already a number of fruit and nut ‘raw’ bars,
‘flapjacks’, ‘protein bars’ the list goes on….
So, how
is Wholeplus different?
I wanted
to make my mark and combine what I felt to be the best of what these various bars
currently offered. There were a number of criteria which were critical to my
philosophy. The bars should all be:
•
organic
• sugar
free (dates being the only form of sweetener)
• plant based (vegan)
• gluten free
• soy
free
•
uncooked (preserving as many nutrients as possible)
•
substantial in size (too many similar bars just don’t satisfy my needs)
• incorporate
foods know to assist and complement fitness and recovery
• cover
a range of different fitness requirements
So the
Wholeplus range was born. The specific flavour combinations are still under
development…my kitchen, my fridge and my freezer, have been full with bite
sized samples of all the various tests for weeks and weeks now, but the core principles within each have remained.
Whole+ Protein:
A fitness bar with added protein power in the form of Hemp and brown rice.
Whole+ Energy:
A bar consisting of fruit and nuts/seeds for quick release energy when you need
it most.
Whole+ Sustain:
An endurance bar infused with oats and buckwheat to provide longer term
sustenance.
These are some of the bite size samples..the full bars are as per the background sold in packs of two. |
These
bars will be sold through gyms and potentially health food shops and local
outdoor establishments in the Hertfordshire area (south East England) It’s all
early days and I will keep you posted on further developments over time.
These look great, & the name is really catchy! :) I'd probably go for the Whole+ Sustain and Protein, but I live in the US so I might not be able to try them, oh well. I love how allergen/diet-friendly these are, they appeal to pretty much everyone! Good job, and good luck!
ReplyDeleteThank you, your feedback is really useful and much appreciated! It's an exciting time...hopefully lots more people will also love the concept :-)
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